A long-tail keyword is a series of words that is not just a single word or two. It is often a phrase (not more than five or six words). In fact, I would define long-tail as a phrase that is
Why Organic Search Optimization Will Always Be Needed
For those that know me, although I have been considered a leader in the SEO (Search Engine Optimization) field for quite some time, I’ve never thought of myself as an SEO. In fact I don’t really like the term SEO.
SEO and Punctuation: 7 Things to Remember About Punctuation and Search Engines
7 Things to Remember About Punctuation and Search Engines Original Post: October 2010 / Updated September 2016 This is an interesting topic that can easily get confused by Webmasters and site owners. We’re hoping to clarify as opposed to add
The Importance of Your Meta Description
The Importance of a Meta Description A little SEO 101 if you please. Today’s class is all about the importance of the meta description. First a quick reminder about what meta data is. Meta data is simply data about data
Why an HTML Sitemap is Still a Beneficial Tool
Back in the day, when I first started working on organic search, one of my first tasks was to generate sitemaps for my client’s websites. I’m not referring to XML sitemaps but old fashioned HTML sitemaps. An HTML sitemap was