Way back in 2007, I wrote a series of posts on online reputation management. As we’ve been doing a series of retro posts, I wanted to consolidate and share these posts in a epic retro post on the importance of
Retro Post: 37 Things to Keep in Mind when Writing Web Content
I’ve been writing content for the Web for nearly two decades. A lot of my content for clients still appears within the first page of Google and other search engines for their notable keywords, so I know that this content
The A, B, C’s of Voice Search
Voice Search is something that I’ve been interested in for quite some time. In fact, I’ve been helping clients optimize for voice search for as long as I can remember. Even before Google algorithm updates such as Hummingbird back in
Using Chatbots to Enhance your SEO and Social Strategy
Using Chatbots to Enhance your Digital Marketing Efforts One of the things about technology that intrigues me, is just how far we can (or should) go. For better or worse, our society has gotten itself into one big rush. In
10 Components of a Content Calendar that you must have in 2018
We begin our series on the topic of content calendars with identification of the core components of a content calendar. Content and editorial calendars are great tools that can be used for mapping and monitoring your content that you create