For years we have heard the adage that “SEO is dead” or that optimizing for Search is on the way out. The fact is so long as people have questions, optimizing for Search will never go away. There will just
Using Chatbots to Enhance your Digital Marketing Efforts One of the things about technology that intrigues me, is just how far we can (or should) go. For better or worse, our society has gotten itself into one big rush. In
We begin our series on the topic of content calendars with identification of the core components of a content calendar. Content and editorial calendars are great tools that can be used for mapping and monitoring your content that you create
Recent reports suggest that organizations in both the B2B and B2C space are doing a much better job with their content and thus are seeing greater return. There are three reasons why organizations are rolling out more successful content efforts.
Back in the day, when I first started working on organic search, one of my first tasks was to generate sitemaps for my client’s websites. I’m not referring to XML sitemaps but old fashioned HTML sitemaps. An HTML sitemap was