Continuing with our series of retro posts. Here is one from our Marketing Jive site from 2007. The topic? Organic Keyword Research. Over a decade later and a lot of these tips still hold true. While keyword optimization is not
What is Google’s BERT Algorithm?
It seems like Google has a thing for launching a major algorithm or Search update during the month of October. Perhaps they have learned their lesson from launching core updates in November and December and prior to the Holiday season
The Importance of On-Going Website Maintenance
It’s 2019 and I am still amazed at the number of organizations that are not leveraging one of the most important channels of Digital Marketing, Organic Search (sometimes referred to as SEO). Furthermore, what is even more head scratching is
How SEO Factors into Digital Marketing in 2019
For years we have heard the adage that “SEO is dead” or that optimizing for Search is on the way out. The fact is so long as people have questions, optimizing for Search will never go away. There will just
Retro Post: 37 Things to Keep in Mind when Writing Web Content
I’ve been writing content for the Web for nearly two decades. A lot of my content for clients still appears within the first page of Google and other search engines for their notable keywords, so I know that this content