For years we have heard the adage that “SEO is dead” or that optimizing for Search is on the way out. The fact is so long as people have questions, optimizing for Search will never go away. There will just
All About Organic Click-Through Rates
Being in the Search business for nearly twenty years means seeing trends come and go and seeing changes in how the search engines serve up results. One thing that has changed over the years is the amount of click activity
11 Interesting Tips for Optimizing your Website from Google
In December 2017, Google updated their Search Engine Optimization (SEO) starter guide (yes, they do in fact have an SEO starter guide). The guide is full of best practices from Google that can make it easier for search engines to
The A, B, C’s of Voice Search
Voice Search is something that I’ve been interested in for quite some time. In fact, I’ve been helping clients optimize for voice search for as long as I can remember. Even before Google algorithm updates such as Hummingbird back in
The Ultimate Digital Marketing Guide to Planning a Website Redesign
Ten years ago on my Marketing Jive blog I wrote about how you should plan a website redesign. Guess what a lot of (all?) of these tips still apply in 2018. Let’s revisit my ultimate SEO guide to planning a