Here is a look at a retro post from our Marketing Jive website.
Top 100 Marketing Buzzwords of 2008
Last year we had great feedback and success with a post that we did about marketing buzzwords. There is obviously great interest in the “buzzwords” that we use. So we thought that it was time to examine some of the top marketing buzzwords for 2008. Before we dive into our list for 2008, we need to look at exactly what makes a buzzword a buzzword? How do we define what a buzzword is?
Buzzword – a phrase or word that entices people to discuss a topic in repetition.
The thing about buzzwords are that buzzwords are typically intended to impress one’s audience with the pretense of knowledge. As a result many times there can be a negative association with buzzwords. While they are often ambiguous they are universal in nature. It’s interesting to note that buzzwords tend to be used by everyone from the CEO to the hot-shot up and coming newbie in the organization. From IT managers to sales and marketing personnel (especially marketing personnel), buzzwords are more than a “phrase of the week”. They are viral snippets that impress some while confusing others. Buzzwords can make you look incredibly brilliant or they can make you look like a court jester. The thing is we all use them and will continue to use them in the marketing arena.
With that here is a look at the top marketing buzzwords for 2008. As I stated last year, I am ok with some of these buzzwords, other were too “over-the-top” the first time that they were ever used. I’d be ok in more than 70% of these buzzwords just went away never to return, but alas the opposite may hold true. Yet there are some that while overused are still important to the marketer (think “engagement” or “branding”). Being that I am in the Search industry, you will see your share of online marketing and search buzzwords within the list as well.
For all of you who missed last year’s list, we’ll include it at the end of this post.
- User Intent
- Branding Integration
- Return or ROI
- Universal
- Integrated Marketing
- Mobile Marketing
- Lead-Gen
- Blended Search
- Engagement
- Reputation Management
- Online Marketing
- Out-Sourcing
- Branding
- Integration
- Site Stickiness
- Online Marketing Budgets
- Online/Offline Integration
- Widgets
- Web 2.0
- Intent
- Social Networking
- Consumer Initiated
- Quality Score
- Personalization
- Behavioural Targeting
- Visibility
- Community
- Relevance
- Creative Control
- Brand Virus
- Intergration
- In-House
- Relevance
- Blended Search Optimization
- Next Generation SEO
- Local Search
- Long Tail
- Online Visibility
- B2B Strategy
- Content
- Funnel
- Transparency
- Consumer Initiated Marketing
- Analytics
- Universal Search Optimization
- Engagement Metrics
- Trend Analysis
- Blogging
- Total Solution
- Online Reputation
- Core Competency
- Video Optimization
- This is How We Roll
- Mobile
- Web Conferencing
- Conversion Paths
- Leveraging Relationships
- Customer Retention
- Globalization
- Agency Integration
- Relationship Marketing
- Buzzwords – yup the word itself made it on this year’s list.
- Open Social
- Search Marketing
- Grow our business
- Best Practices
- SERP (Search Engine Results Page)
- Integration
- Connection
- Video
- Organic Marketing
- Online Competition
- Widget Marketing
- Global Thoughts
- Parity
- Discovery
- AJAX
- Syncing
- Collaboration
- User-centricity
- Web 3.0 (yes we’re starting to hear this unfortunately)
- Workflow
- Digital Integration
- Search Recession
- Webinar
- Paradigm Shifts
- Search Maturation
- Black-Hat
- Bounce Rates
- Alignment and Re-Alignment
- B2B SEM
- Online Advantage
- Site Re-Design
- Search Engine Optimization
- Online KPIs
- Core Competency
- Low-Hanging Fruit
- Exit Strategy
There you have it. The top 100 marketing buzzwords for 2008.