Here is another one of our retro posts that was previously featured on our Marketing Jive website.

Top 100 Marketing Buzzwords for 2009

Buzzword – a phrase or word that entices people to discuss a topic in repetition.

This is our third year in providing a list of the top 100 marketing buzzwords used by online marketers and by folks in the Search Industry. For a recap of the previous year’s list see:

Top 100 Marketing Buzzwords for 2008
Top 100 Marketing Buzzwords for 2007

Love ’em or hate ’em, buzzwords are used by everyone in every industry. The online world is no different, there have been certain buzzwords that have gained attention over recent years. Think of “Google”, “Facebook” or “Twitter”. Some of these words may even be found on this year’s list, but the fact is we cannot escape these buzzwords. Marketers use buzzwords more than anybosy, so to narrow the list to just 100 phrases was not an easy thing to do. With some deliberation, we were able to come up with the top 100 Marketing Buzzwords of 2009.

Top 100 Marketing Buzzwords of 2009
  1. Value Justification – this was a hot buzzword/phrase in late 2008. We expect that this “buzzword” will continue to be on the lips of many marketers and business owners in 2009.
  2. User Engagement – engagement was #9 on our list a year ago but has jumped up into the number two position this year as companies will be working that much harder to get users to engage with their content on their websites.
  3. Business Objectives – in 2009, you can expect to hear a lot about defining business objectives as organizations proceed with lean initiatives.
  4. Lean – you’ve probably already heard that 2009 is going to be a lean year from the economy to budget spend. After a tough 2008, many organizations will be looking towars lean initiatives to ensure that their organizations remain competitive and profitable.
  5. Benchmarking – rounding out the top 5 is benchmarking as companies will be focusing on their direct competition to try and measure their own success.

    With that here is how the rest of the top 100 play out:

  6. Personalization
  7. Incremental Improvement
  8. Success Metrics
  9. User Intent
  10. iPhone App
  11. ROI
  12. Blended Search
  13. Value Add
  14. Lead-Gen
  15. Brand Identity
  16. Twittering
  17. Bail-out
  18. Visibility
  19. Digital Marketing
  20. Strategy – one of the most mis-used buzzwords out there.
  21. Conversion Analysis
  22. Online Budget
  23. Value Stream
  24. Social Networking
  25. Actionable
  26. Usability
  27. Viral Marketing
  28. Consumer Appeal
  29. Merger
  30. Off-line vs. Online
  31. Low-hanging fruit
  32. Share of Voice
  33. Content Optimization
  34. Integration
  35. Re-skilling
  36. Quality Score
  37. Long-tail
  38. Wiki
  39. Head (keyword)
  40. Online Marketing
  41. Blogging
  42. Best Practices
  43. Cutbacks
  44. Benchmark
  45. Torso (keyword)
  46. SEO 2.0
  47. Business-to-Everybody a.k.a B2E
  48. Site Architecture
  49. Buying Funnel
  50. Mobile
  51. Brandstorming
  52. Below Zeros
  53. Webmaster Tools
  54. Loyalty
  55. Demand Creation
  56. Web Analytics
  57. Simplification
  58. Restructuring
  59. Corporate DNA
  60. Dollarization
  61. Downtrending
  62. Video Optimization
  63. Web Conferencing
  64. Semantic Mapping
  65. Bounce Rate
  66. Alignment
  67. Keyword Research
  68. Lifelong Value
  69. Online Evangelism
  70. Recession Proofing
  71. Mobi
  72. Consumer Retention
  73. Organic Search
  74. Segmentation
  75. Online Video Ads
  76. SEM
  77. The Obama Effect
  78. Deferred Success
  79. Win-Win
  80. Calls to Action
  81. Website Re-design
  82. Emotional Ecomomy
  83. Greenlining – the process of going green in the office as a method of improving the working environment
  84. Mobilization
  85. Facetime
  86. Waste Identification
  87. Measuring Value
  88. Trended Analysis
  89. Enterprise Marketing
  90. Voice of the Customer
  91. Empowerment
  92. Holographic Conference
  93. Google Recession
  94. Employee Surfboarding
  95. Work in Progress
  96. Re-engineering
  97. Budget Checking
  98. Redeploying Assets
  99. Return on Invested Capital (ROIC)
  100. Embedding
Retro Post: Top 100 Marketing Buzzwords of 2009
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