Here is another one of our retro posts that was previously featured on our Marketing Jive website.
Top 100 Marketing Buzzwords for 2009
Buzzword – a phrase or word that entices people to discuss a topic in repetition.
This is our third year in providing a list of the top 100 marketing buzzwords used by online marketers and by folks in the Search Industry. For a recap of the previous year’s list see:
Top 100 Marketing Buzzwords for 2008
Top 100 Marketing Buzzwords for 2007
Love ’em or hate ’em, buzzwords are used by everyone in every industry. The online world is no different, there have been certain buzzwords that have gained attention over recent years. Think of “Google”, “Facebook” or “Twitter”. Some of these words may even be found on this year’s list, but the fact is we cannot escape these buzzwords. Marketers use buzzwords more than anybosy, so to narrow the list to just 100 phrases was not an easy thing to do. With some deliberation, we were able to come up with the top 100 Marketing Buzzwords of 2009.
- Value Justification – this was a hot buzzword/phrase in late 2008. We expect that this “buzzword” will continue to be on the lips of many marketers and business owners in 2009.
- User Engagement – engagement was #9 on our list a year ago but has jumped up into the number two position this year as companies will be working that much harder to get users to engage with their content on their websites.
- Business Objectives – in 2009, you can expect to hear a lot about defining business objectives as organizations proceed with lean initiatives.
- Lean – you’ve probably already heard that 2009 is going to be a lean year from the economy to budget spend. After a tough 2008, many organizations will be looking towars lean initiatives to ensure that their organizations remain competitive and profitable.
- Benchmarking – rounding out the top 5 is benchmarking as companies will be focusing on their direct competition to try and measure their own success.
With that here is how the rest of the top 100 play out:
- Personalization
- Incremental Improvement
- Success Metrics
- User Intent
- iPhone App
- ROI
- Blended Search
- Value Add
- Lead-Gen
- Brand Identity
- Twittering
- Bail-out
- Visibility
- Digital Marketing
- Strategy – one of the most mis-used buzzwords out there.
- Conversion Analysis
- Online Budget
- Value Stream
- Social Networking
- Actionable
- Usability
- Viral Marketing
- Consumer Appeal
- Merger
- Off-line vs. Online
- Low-hanging fruit
- Share of Voice
- Content Optimization
- Integration
- Re-skilling
- Quality Score
- Long-tail
- Wiki
- Head (keyword)
- Online Marketing
- Blogging
- Best Practices
- Cutbacks
- Benchmark
- Torso (keyword)
- SEO 2.0
- Business-to-Everybody a.k.a B2E
- Site Architecture
- Buying Funnel
- Mobile
- Brandstorming
- Below Zeros
- Webmaster Tools
- Loyalty
- Demand Creation
- Web Analytics
- Simplification
- Restructuring
- Corporate DNA
- Dollarization
- Downtrending
- Video Optimization
- Web Conferencing
- Semantic Mapping
- Bounce Rate
- Alignment
- Keyword Research
- Lifelong Value
- Online Evangelism
- Recession Proofing
- Mobi
- Consumer Retention
- Organic Search
- Segmentation
- Online Video Ads
- SEM
- The Obama Effect
- Deferred Success
- Win-Win
- Calls to Action
- Website Re-design
- Emotional Ecomomy
- Greenlining – the process of going green in the office as a method of improving the working environment
- Mobilization
- Facetime
- Waste Identification
- Measuring Value
- Trended Analysis
- Enterprise Marketing
- Voice of the Customer
- Empowerment
- Holographic Conference
- Google Recession
- Employee Surfboarding
- Work in Progress
- Re-engineering
- Budget Checking
- Redeploying Assets
- Return on Invested Capital (ROIC)
- Embedding