We begin our series on the topic of content calendars with identification of the core components of a content calendar. Content and editorial calendars are great tools that can be used for mapping and monitoring your content that you create
Reminder of why you should invest in Content Marketing
Recent reports suggest that organizations in both the B2B and B2C space are doing a much better job with their content and thus are seeing greater return. There are three reasons why organizations are rolling out more successful content efforts.
Why an HTML Sitemap is Still a Beneficial Tool
Back in the day, when I first started working on organic search, one of my first tasks was to generate sitemaps for my client’s websites. I’m not referring to XML sitemaps but old fashioned HTML sitemaps. An HTML sitemap was
Voice Search in 1,000 Words (or less)
I have been doing Search marketing and digital marketing for about fifteen years. One of the things that I have been anticipating is voice search. Although the digital age has given us access to the World’s information whenever we want
The Future of Web Content
The Future of Web Content Ever wonder what the future of the Web may look like? I came across an interesting article today entitled, “The Future of Technical SEO is Open Data”. One of the open statements mentions “how brands