Another one of our retro posts, we look at some of the top marketing buzzwords from 2007. Eleven years later and you might find many marketers still using a number of these terms.
Here’s the original post from my Marketing Jive blog:
Do you ever get sick of hearing new buzzwords and the propaganda that goes along with them? While some terms are of interest, quite often “buzzwords” become over used and well frankly over used. Depending on the industry you are in, the number of buzz words that you hear in a day can vary from a couple to many. I happen to work in the marketing industry, specifically the online (search engine) marketing industry. Do you know how many buzzwords I hear and read about everyday? Am I the only one tired of hearing about the “blogosphere”, “Panama” or about “thinking outside of the box”? (Actually I like that one). Remember that a buzzword is a trendy word or phrase that is used more to impress than explain.
What got me started on this little tirade was a post I read on marketingtoday.com. The post was about “Buzzwords Gone Bad”. In the piece, there is reference to a survey that determined the most annoying terms and phrases heard in the workplace. In the survey, executives were asked, “What is the most annoying or overused phrase or buzzword in the workplace today?” The responses from the execs were interesting and included phrases such as:
· “Solution”
· “Synergy”
· “Paradigm”
· “Take it offline”
· “Redeployed people”
· “On the runway”
· “Win-win”
· “Value-added”
· “Get on the same page”
· “Customer centric”
· “Generation X”
· “Accountability management”
· “Core competency”
There are some interesting phrases that executives are apparently “sick of hearing”. While I do agree with some of the phrases, others I’m ok with. I began thinking about all of the buzzwords that I hear on a regular basis and as a result, I have come up with the Top 100 Marketing Buzz Phrases of 2007. Some are of interest and others should just fade away into obscurity like a bad Tom Cruise movie.
- ROI
- lead-gen
- relationship marketing
- customer centric
- consumer initiated marketing
- KPI
- behavioural targeting
- social networking
- reputation management
- consumer generated media
- user generated content
- link baiting
- key performance indicators
- branding
- brand identity
- conversion identification
- online marketing budgets
- lifetime value
- SEM budgets
- metrics
- low-hanging fruit
- engagement metrics
- demand creation
- relevancy scoring
- Web 2.0
- solution
- top of mind awareness
- mobile search
- feed management
- relationship building
- longtail
- customer controlled marketing
- customer centricity
- core competency
- semantic mapping
- widget marketing
- paradigm shifts
- unique online competitive advantage
- trend analysis
- social bookmarking
- quality score
- alignment
- bounce rates
- BHAG
- paradigm
- thinking outside the box
- accountability management
- online kpi
- viral marketing
- win-win
- integrated marketing
- lifelong value
- blog marketing
- content syndication
- page stickiness
- guerilla marketing
- online marketing
- out-sourcing
- online video marketing
- online video promotion
- direct marketing
- debriefing
- link building
- value proposition
- B2B SEM
- B2B SEO
- redeployed people
- false negatives
- value-added
- email marketing
- SEM
- braindump
- consumer oriented marketing
- targeting
- blog optimization
- widgets
- multi-level marketing
- web analytics
- scalable
- search engine marketing
- SEO
- marketing metrics
- conjoint analysis
- conversion paths
- Market segmentation
- look and feel
- synergy
- search engine optimization
- enterprise marketing
- ad hoc
- take it offline
- at the end of the day
- search marketing
- B2B marketing
- calls to action
- incremental
- get on the same page
- generation X
- on the runway
There you have it. If you are involved in marketing and in business, you can expect to hear a lot of these phrases in 2007. Personally I hope that some of them just go away as they have been overused for quite some time now. Others such as “widget marketing”, “consumer initiated marketing” and “relationship management” you can expect to hear more of. Don’t agree with the list? Drop us a line to share your thoughts.