Welcome our glossary of SEO and Digital Marketing terms.  This list is for terms beginning with letters G through I.

Glossary of Terms: A-C
Glossary of Terms: D-F

Glossary of Terms: G-I


Leading search engine (in terms of market share) used for finding resources on the web based on keyword queries. Founded in September, 1998 by Larry Page & Sergey Brin. Headquartered at the “Googleplex” in Mountain View, California. Google’s model is “Don’t Be Evil” in hopes of “organizing the world’s information and make it universally accessible and useful.”


10 to the 100th power (which is 1 followed by 100 zeros). A googolplex is 10 to the power of googol which is, 1 followed by 10 to the power of 100 zeros. The search engine Google was named after this term.


Hypertext Markup Language (.htm)


Hypertext Markup Language (.html)


Hypertext Transfer Protocol


Secure web page Hypertext Transfer Protocol


Internet Information Services – powerful Web server that provides a highly reliable, manageable, and scalable Web application infrastructure.

Image Link

A link from an image or picture.


The collection of information and web pages obtained by a search engine by crawling the web. When a user conducts a search query in a search engine, the results presented are from the Search Engine’s index of web pages.


Internet Protocol – is the method by which data is sent from one computer to another on the Internet.

IP Address

The Internet address for your computer. An IP address is normally shown in groups separated by periods. Example: is Google’s IP address. On many networks, the IP address of a computer is always the same


Internet Server Application Program Interface – is a set of Microsoft Windows program calls that let you write a Web server application that will run faster than a common gateway interface (CGI) application

Internet Service Provider

A company that provides an Internet connection