Welcome our glossary of SEO and Digital Marketing terms. This list is for terms beginning with letters G through I.
Glossary of Terms: A-C
Glossary of Terms: D-F
Glossary of Terms: G-I
Leading search engine (in terms of market share) used for finding resources on the web based on keyword queries. Founded in September, 1998 by Larry Page & Sergey Brin. Headquartered at the “Googleplex” in Mountain View, California. Google’s model is “Don’t Be Evil” in hopes of “organizing the world’s information and make it universally accessible and useful.”
GOOGOL
10 to the 100th power (which is 1 followed by 100 zeros). A googolplex is 10 to the power of googol which is, 1 followed by 10 to the power of 100 zeros. The search engine Google was named after this term.
HTM
Hypertext Markup Language (.htm)
HTML
Hypertext Markup Language (.html)
HTTP
Hypertext Transfer Protocol
HTTPS
Secure web page Hypertext Transfer Protocol
IIS
Internet Information Services – powerful Web server that provides a highly reliable, manageable, and scalable Web application infrastructure.
Image Link
A link from an image or picture.
Index
The collection of information and web pages obtained by a search engine by crawling the web. When a user conducts a search query in a search engine, the results presented are from the Search Engine’s index of web pages.
IP
Internet Protocol – is the method by which data is sent from one computer to another on the Internet.
IP Address
The Internet address for your computer. An IP address is normally shown in groups separated by periods. Example: 216.239.51.100 is Google’s IP address. On many networks, the IP address of a computer is always the same
ISAPI
Internet Server Application Program Interface – is a set of Microsoft Windows program calls that let you write a Web server application that will run faster than a common gateway interface (CGI) application
Internet Service Provider
A company that provides an Internet connection